Rankin to collaborate with Dying Matters

As part of this year’s #IRemember campaign, Hospice UK is excited to announce that Dying Matters is partnering with world-renowned photographer, Rankin, to produce a series of real-life portraits capturing loss and grief.

The Dying Matters campaign works to shift public attitudes around death, dying and grief. With a huge amount of stigma still surrounding this topic, the campaign aims to foster a culture in which people are more open about their experiences and better able to support each other through death and grief.

Featuring eight unique portraits of people who have died alongside the loved ones who remember them, the series will explore the different ways people experience grief.

Together, Dying Matters and Rankin are calling for people to submit their stories, and a photo of the loved one they have lost, for a chance to be photographed by Rankin as part of this year’s #IRemember campaign, 7-13 November.

#IRemember is a chance for people to bring the memories of their loved ones to life. The images will make up a beautiful exhibition through which people can share what they have learned in loss and grief. 

Promoting equality sits at the heart of the Dying Matters campaign. We know that some communities are most likely to miss out on having their stories heard – including LGBT+ communities, ethnic minorities and those from tougher socioeconomic backgrounds.

Death, dying and grief are universal experiences, but completely unique to the person. With Rankin’s support and creative direction, the series will capture people’s rich and diverse experience of grief.

Rankin says:

''Photographs are like time capsules, which means photography can be very powerful in dealing with death and loss.

The family portrait or holiday snap, allows you to emotionally connect through time and space with the person you have loved and lost. It keeps them alive in your memory, whilst also giving you something to memorialise them with. That’s why I love this project, it connects us to our emotions' history and everyone can be part of it.''

And Sarah West, Director of Campaigns and Communications at Hospice UK says:

''How we remember loved ones is an important and uniquely personal part of grief. We’re so pleased to be working with Rankin to capture a range of experiences, telling bold and brave stories from all walks of life.

We know his creative vision will capture grief in a new and dynamic way, encouraging much-needed conversation about death, dying and bereavement.''

Do you have a story and photo of a loved one you would like to remember?

Share Your Story with us today and be in with chance of having your photo taken with world-renowned photographer, Rankin.