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Innovation in Income Generation Award
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Winners - 2023
Winners: South Asian Community Engagement, Forget Me Not Children's Hospice
The judges concluded that the winning project was a fantastic example of investing in fundraising for the medium to long term. The fundraising team identified a new but key target audience and worked out that they needed a bespoke and different approach.
The introduction of a Community Engagement Officer into the fundraising team was a bold and innovative move and from the outset building trust with key individuals who could influence locally was the key to success.
The judges were impressed by the multiple successes this initiative has already seen from a well-attended HNW dinner to increased engagement from trustees from diverse communities.
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Winners - 2022
Winners: The Norfolk Hospice: Tulips at Tapping
The Norfolk Hospice were awarded the GivePanel Innovation in Income Generation Award for their creative approach of using a local farmer’s tulip fields as the focus of a major fundraising event.
A speculative relationship with a local wholesale tulip grower was developed into an innovative, engaging and hugely profitable activity, with reach well beyond the locality. The grower’s field was opened to the public for 10 days, plus 2 evenings for ‘golden hour’ photography opportunities and 1 VIP event. Over 10,000 people travelled from around the UK to visit the field, raising a staggering £93,392.
Creative initiatives such as incorporating trade stands, coach parties, VIP events, commercial photography passes and bespoke merchandise had real impact, as did leveraging brand new corporate relationships with the likes of Miffy UK.
While the concept was simple, The Norfolk Hospice’s ability to identify, develop and then maximise the fundraising impact from a potential opportunity on their doorstep, really stood out for the judges.
Judges commented: “Tulips at Tapping is a shining example of a hospice making the most of their local opportunities and relationships. The judges also felt that the business plan behind how to effectively utilise a spectacular natural asset to create a sustainable and profitable income generator, was a great blueprint that could be creatively adapted and replicated in other regions.”
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Winners - 2021
Loros’ commercial approach to finding sustainable income for the hospice really stood out for the judges.
As the whole sector looks to find new ways to generate income, Loros’ catering project identified the expertise and assets the hospice had at its disposal, before turning them into something that not only raised income, and increased awareness within their local community - introducing a mobile drinks van, a cafe business, external catering and tenders.
The panel particularly liked the mobile drinks van concept, that was used to overcome lockdown restrictions in retail and hospitality during the pandemic. The Loros’ business development team showed short term versatility as well as long term vision, building a future pipeline of sustainable investment and funding.
With voluntary income harder to come by, commercialising what hospices have to offer as a sector is something we should all consider.
