Forms, Websites, APIs and Hats: Hospice UK's digital transformation

Hospice UK has come up with a lot of innovation in the last 2 years.

Posted: 08 May 2024
How Acorns Children’s Hospice created a positive culture for staff and volunteers

How Hospice UK have spent the last 3 and a half years transforming their website and brand to create a modern, progressive charity.

About this innovation example

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Project and outcomes

Project overview

Hospice UK entered the latter part of 2020 in desperate need of a new website. Last updated after its rebrand from Help The Hospices in 2014, it had an outdated design. People found the site difficult to navigate and take action. It was connected to a CRM via a complicated system of procedures which was difficult to maintain and would break if the website was changed.

By 2024, things had changed. Along with a new CRM, the website had been updated with a brand new design, which made it easier for people to access the information they needed.

Challenges

There were many challenges, but among them were the plethora of new forms that needed to be created so that the new CRM could process event bookings and network registrations. To break the monotony, a sponsored 'form-a-thon' was held which also raised vital funds for the charity.

Lemon Meringue pie
Lemon Meringue Pies are a useful morale booster

Tips and advice

Setting KPIs and targets for various parts of the website is helpful - although it nearly meant that the Digital and Web Product Manager had to eat a hat

A sense of humour is definitely essential at the moments the project seems never-ending

Would have been useful to let the Guinness Book of Records know just how many forms were being made

 

Interested in building websites?

Hospice UK website

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Innovation Hub

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If you work in palliative and end of life care, you can find support, development opportunities, resources, and guidance and access our networks and communities on Hospice UK’s Innovation Hub

Innovation Hub

If you work in palliative and end of life care, you can find support, development opportunities, resources, and guidance and access our networks and communities on Hospice UK’s I...

Find out more